AdExchanger
6 months agoMarketing tech
Despite Signal Loss, CTV-To-Mobile Retargeting Can Work | AdExchanger
Mobile retargeting is crucial for the success of CTV ad campaigns.
CTV-to-mobile retargeting has become more challenging due to Apple's AppTrackingTransparency framework.
Strategus is partnering with Intent IQ and PubMatic to retarget iOS device owners after seeing an ad on a smart TV. [ more ]